The company was established under the name of JONGFORM by Marc Huls in 1984. Three years after starting up, he felt that the time had come for an extra input  and he decided to work also with external designers. As the Creative Director he has been taking a close watch on the brand and the company style since then. Production takes place in Genk on an industrial surface of over 20,000 sqm.

Innovation and identity are the two mottos. To intensify the identity of his products, he focuses on young designers. This way, he can turn all the attention to the design and not to the designer's name.

In 2011, the company opened a showroom in Hasselt, called OPUZ. In order to enable its customers from inside and outside of Europe to admire, the newest collection. Not only on the international fairs but also in a very special, architectural surrounding.

Marc Huls' sixth sense for young talent has not gone unnoticed. As far back as ten years ago, he was the only Belgian in the jury for Salone Satellite in Milan, the best place to spot young talent even earlier. The starting point? Designers are presenting furniture which is almost impossible to produce. Together with the members of the jury, they accept the challenge to actually construct the design whilst still retaining its spirit. In doing so, comfort and aesthetics are of equal importance.

In addition to Jongform, there is also SUR &PLUS. That company introduces a range of couches for the private, residential market and aims at the middle and higher market segment. This consumer expects a timeless piece of furniture that exudes serenity, class and elegance.